The 5 Roles of An Employee Engagement Manager

4 min read |

Last Updated on 28 December 2023

Since employee engagement is so critical, there is a vital need for overseeing the entire process. Thus, assigning efficient employee engagement managers is the first step towards enhancing engagement.

With the growing needs and modernization, companies shift their focus to finding new methods of engaging their people.

The primary role of engagement managers is to carry out a seamless employee engagement strategy. But are the leaders clear about the responsibilities that these managers need to fulfill in the long term?

This article will discuss the various roles that a manager and a leader have to perform towards organizational success.

Who are Employee Engagement Managers?

To start with, these managers are your team leaders or organizational leaders. But, their roles are predefined and specific to help the other employees perform better.

The Employee Engagement Manager will create and introduce-

A new engagement plan
Essential onboard platforms
Support critical improvement initiatives.

It is crucial to understand these managers’ functions and help create a better work environment. And it does not only stop there. The managers must promote diversity, foster learning, and acquire leadership qualities to lead the workforce.

Employee Engagement Manager and the Job they have to Perform

1. Onboarding Recognition Platforms

Employee engagement is paramount in building an employee-centric workplace culture. It is essential to focus on the fact that without any engagement or recognition platforms, the workforce might face burnout at some level.

This is where an employee engagement manager comes to the rescue. Their core responsibility is to-

Install solutions that will elevate work performance of the employees and boost productivity.
Create awareness about recognition for long term success
Provide fair and meaningful recognition

It is essential so that the employees feel valued and appreciated for their hard work and dedication. The selection of the proper recognition platform is necessary to avoid any shortcomings. It should be employee-centric, gamified, and user-friendly. The platform should elevate the employees' morale and foster a culture of appreciation.

To further help out the managers, Vantage Rewards has played a crucial role in assisting companies. It provides a reward-first culture by boosting employee engagement efforts globally.

2. Provide Growth and Learning Opportunities

Engagement does not always have to be about recognition and appreciating the efforts of the employees. It covers different aspects of an employee’s work-life within the organization. One such factor is heeding on their growth and providing fair opportunities.

Let’s break it down into simpler terms.

Imagine a workplace where the employees are doing the same work without acquiring any superior skills. How is it going to affect them?

Well, to start with the job will become quite monotonous. On top of that, there will be no room for any career advancement and skills development. This will make the employees disengaged, and they will lose the zeal to work.

But with the help of employee engagement managers, organizations can now -

Provide the necessary necessary learning and development opportunities.
Focus on the needs of the employees
Organize skill development programs for the growth of the employees.

3. Incorporate A Feedback Culture

As a business leader, increasing the performance levels of your employees is as crucial as focusing on revenues.

Placing employees in the right job based on their skills is crucial. It will help elevate their work quality and organizational input.

But the big question here is- how will you have a systematic approach to determining employees’ strengths and weaknesses? To help you out with that, employee engagement managers need to install a feedback system. The feedback should be specific, on time, and transparent. An employee must know their strong and weak points to improve themselves in the long run.

Conduct timely surveys for appropriate feedback and have one-on-one meetings. The goal should be:

To make the employees proficient in their jobs
Fulfilling their necessary needs and requirements
Helping them carry out their responsibilities without any hassle
Keeping track of their performance

4. Promote Diversity and Inclusion

Organizations in the past decade have acknowledged the need for diversity in the workplace. A diverse workplace treats everyone as equal and provides fair opportunities. When people from different backgrounds come together, there is sharing of new ideas and thoughts. In return, it elevates work experience.

One of the most crucial and essential roles of an employee engagement manager is to promote diversity and inclusion in the workplace. The need to create awareness about a diverse workforce has proven to be pivotal. It -

Increases productivity and improves creativity and innovation.
Fights unconscious bias.
Provides the flexibility to hire from a vast talent pool, and so on.

But the main advantage is the equal representation of gender identities and underrepresented minority groups. Thus helping in elevating the global reputation of the organization.

5. Active Role in Hiring

Hiring managers have a critical role in onboarding the right candidate. It is a vital process and will need a proper framework to grab some of the best talents.

The system needs to be robust and flexible. This enables the hiring managers to measure their talent acquisition practices. And to do that, the hiring department will need the help of employee engagement managers.

The engagement managers will be able to provide them with engagement analytics that will help in recruiting.

These managers have the resources to present-

Behaviors of engaged employees
The signs of an ideal candidate
The means to showcase the necessary requirements
Accurate analytics of hiring trends

A well-defined approach towards recruitment will help organizations towards perfect acquisition.

End Note!

The needs and requirements of this ever-growing corporate world increase over time. It can hamper the engagement of the workforce.

And to make sure that there is no lack in providing the bare necessities, the engagement managers play a significant role. They keep the engagement efforts of the organization intact. It requires the right strategy and a proper tools to make it possible. If you have any more suggestions, then do let us know in the comments section below.

Mrinmoy Rabha is a content writer and digital marketer at Vantage Circle. He is an avid follower of football and passionate about singing. For any related queries, contact editor@vantagecircle.com