Top 10 Employee Advocacy Tools That You Need

In today's world, a company's brand reputability is heavily influenced by how it is perceived, seen, and discussed by the general public. And the concept of employee advocacy has helped this cause. To further assist organizations in streamlining the advocacy process, using a good employee advocacy tool has become something of a prerequisite to upgrading its brand value.

If used correctly, employee advocacy tools can also be extremely effective marketing tools for your company.

But a major question remains. Which advocacy tool is the right fit for your organization? With this article, we will highlight the top tools on the market today that have proven to be extremely effective in driving employee advocacy.

What is Employee Advocacy?

Employee advocacy refers to the promotion of a company by its employees and the majority of the advocacy program is focused on social media promotion. It aids in audience growth and has a large organic reach.

With advocacy, you can-

• Share relevant information about the company’s service or product

• Promote content that helps associate partners or the audience

• Showcase the company culture with the help of appropriate social media posts

But the main issue here is that how are you going to share the curated content with the help of the appropriate tool? Let us delve in.

10 Employee Advocacy Tools That You Need To Onboard

Below is a list of top platforms that are nailing it in the corporate world and helping organizations increase their social media presence.

[Note: All the ratings are based on the reviews from G2 and Capterra.]

Social Horse Power

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Social Horse Power is an enterprise-grade Employee Advocacy software specially designed for marketing professionals. They have a “never-login” philosophy that requires little or no learning and ongoing training. Social Horse Powers’ locked calendars are the secret to their 100% adoption and retention rates. With the help of this tool, you can stage marketing-ready social media content on behalf of your entire team.

Moreover, this tool allows you to:

• Automate all your company content in one place

• Engage everyone and encourage social sharing

• Drive results and measure what matters the most

• Easily integrate it with different marketing and social media tools

Hootsuite

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Hootsuite is a platform that powers the social media presence for organizations around the world, from the smallest businesses to the largest enterprises. With Hootsuite, you can build your brand, strengthen connections with customers, and drive results that business leaders care about by integrating social media across your whole organization.

Moreover, you can get access to industry-leading certifications, training, and coaching to help you push your business faster and further on social media.

Bambu by Sprout Social

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Bambu by Sprout Social makes it easy for your employees to share selected content across their social networks, increasing reach, engagement, and attracting more qualified sales leads.

• The Bambu tool helps simplify access to approved content that makes it easy to curate content for employees. Employees can do that with the help of an interactive feed and hassle-free shareable option.

• The tool also customizes the employee experience making it easier to identify and share material with the relevant target audience.

• Bambu guarantees alignment and compliance when social sharing, providing colleagues with relevant context, and approved post text suggestions.

• With the help of the tool, you can measure and compare efforts to check which employees are most active and impactful to help you strategize your social media presence.

• Moreover, the tool also allows you to evaluate the effects of advocacy on your content's reach and performance, as well as the entire strategy's return on investment.

Smarp

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Smarp is a business-ready communications platform that connects employees to the content they need to succeed at work while also empowering them to be brand ambassadors for their employers.

Smarp is a tool that makes it easier for your employees to stay informed about the company and industry by making it simple to find, share, and track the impact of good content. With Smarp’s mobile app the employees can stay informed and up to date about any development while working in an office or on the go.

Some of the features of Smarp include-

• One-click sharing

• Keyword blocking

• Good program management.

• Employee-centric gamification

• In-depth analytics

Sociabble

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Sociabble is a SaaS-based mobile-first solution for internal communication, employee advocacy, and employee engagement.

With Sociabble organizations can aggregate content sourced from official company channels, content suggested by platform users, and administrators.

The content is personalized and organized into themed channels which can be viewed on mobile devices, desktops, intranets, and enterprise social networks.

To ensure engagement, Sociabble uses-

• Gamification.

• Rewards and recognition.

• Built-in quizzes and surveys.

Sociabbles’ unique employee communication and advocacy platform makes the user experience easier, quicker, and engaging.

Everyone Social

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EveryoneSocial is a social selling, employee advocacy, and employee communications platform that enables your employees to become more effective marketers, sellers, communicators, and recruiters.

The platform helps organizations to increase brand awareness, drive qualified leads, better enable the sales team, improve employee engagement, create a workplace community, drive good internal communications, and attract/retain top talents.

With EveryoneSocial, you can-

• Share with just a click

• Track what’s shared externally

• Measure your audience reach

• Help drive core business KPIs

Post Beyond

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PostBeyond is a social selling and employee advocacy tool that allows marketers to activate and engage employees to publish content on behalf of their company on social media. With PostBeyond you can amplify relevant content across your workforces’ social networks, giving your content the attention and action it deserves.

PostBeyond enables you to-

• Streamline employee advocacy and offer multiple teams permission to share your best content on social media.

• Use the social media power of your employees to increase content engagement and improve your brand awareness.

• Measure and assess results with robust reporting and analytics. This helps in determining what’s driving engagement and generating a good return on investment.

Socxo

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Socxo is a prominent Brand Advocacy tool that assists brands in establishing, managing and measuring social media advocacy. Socxo assists companies in identifying staff influencers and increasing organic reach for their content marketing efforts.

With Socxo you can-

• Activate your employee networks through a strategic Employee Advocacy Program.

• Power up your sales teams to jump-start on becoming an active salesperson in social media.

• Measure the effect of the advocacy program with the help of their Attribute Engine.

GaggleAMP

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GaggleAMP is an employee advocacy and communications platform that uses social selling and social media amplification to boost employee and stakeholder empowerment, leverage branding opportunities, and marketing campaign performance.

With the help of GaggleAmp, you can increase brand awareness, enable sales teams, and empower communications. Moreover, GaggleAmp allows your employees to participate in over 50 different activities with GaggleAMP, including LinkedIn, Twitter, Facebook, Instagram, YouTube, Pinterest, Xing, Glassdoor, and more!

This will dramatically enhance the visibility of your content while also highlighting your employees as an industry thought leaders.

Oktopost

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Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business. This particular platform allows marketers to engage better with customers and prospects while getting actionable insights and generating good ROI.

Oktopost helps you with-

• Managing social media accounts in one place and improve reporting by assigning specific campaigns to every post you publish.

• The ability to view all of your scheduled and published content in real-time across different networks, teams, and campaigns with the help of its social media calendar tool.

• Discovering and sharing the most relevant content around the web and position your company as a unique brand.

• Boosting collaboration and productivity with Oktopost’s approval workflows that allow your teams to quickly review, approve and collaborate on social posts before they go live.

Comparison Based On Overall Rating

Here is comparison of all the top employee advocacy tools based on their overall rating.

Summing It Up!

Understanding your brand positioning will give you a head start in selecting the right employee advocacy tool for your organization. It would be best to strengthen your social media presence to escalate your company’s brand value and revenue generation. A good social media strategy assisted by a good tool will do wonders for you in the long run. Moreover, it will also empower your employees to become active advocates to create the necessary brand awareness among the target audience.

Mrinmoy Rabha is a content writer and digital marketer at Vantage Circle. He is an avid follower of football and passionate about singing. For any related queries, contact editor@vantagecircle.com