7 Great Ideas To Celebrate Your Business Anniversary
The word anniversary means "returning yearly" and originated from the Latin term "anniversaries." These yearly celebrations are not just meant to remember personal moments of life but also to celebrate successful years in business. Let's see what makes business anniversaries so special and worth celebrating.
Why Is Business Anniversary Worth Celebrating?
Business Anniversary is all about marketing your line of business, giving you the perfect opportunity to promote your brand and services. The ultimate goal of the business anniversary is to promote your business by introducing new prospects and encouraging repeat customers to continue patronizing your product or service.
Remembering a business anniversary is not as simple as just throwing a party and inviting all your clients and prospective clients. It takes a lot of detailed planning and decision-making.
Let's look at steps to keep in mind for a smooth anniversary planning process.
Anniversary planning process
The planning process needs to be just as detailed for the celebrations to run smoothly without any hitch. Here is the four-step planning process for a business anniversary.
Decide whom you want to celebrate.
Do you want to Celebrate your organization and its achievements or your clients? This is a very important question when it comes to organizing a business anniversary celebration.
Celebrating yourself means putting your organization first. Focus is on your achievements and goals. And since it is to celebrate the foundation of your organization, it won't be marked as bragging.
Focusing on others means celebrating your clients, employees, or partners. This is when you take the opportunity to show appreciation to the people or groups related to your organization or just celebrate their achievements. Give back to those involved in your journey.
Both approaches have their merits, but you must have a clear idea of which you want to choose. Set the most appropriate goal for your organization.
How do you plan on celebrating your company?
Choose how big or small you want to make the celebration.
Anniversaries like the 10th, 15th, 20th, 25th, or so forth are usually celebrated with great pomp and ceremony as these are important milestones for any organization. Launching special products or services can make this company's milestones extra special.
Even for the years, you might want to go lowkey compared to others, which will not reduce the significance of the day.
Prepare Promotional Material.
Business anniversaries are a great time to promote your product or business. Company anniversary celebrations are meant to be celebrated and made a big deal of, and this is one of the best times to promote your business.
Match the volume of your marketing material with the size of the event you choose in the previous step. If you're launching a huge improvement to your product or service, one commemorative blog post will not do you justice. The bigger your event and the more significant your birthday, the more content it makes sense to produce.
The Execution
Now that you have decided on the size of your event and the quantity of your promotional material, it is time to schedule all the promotional posts and events you will be producing.
You can spread promotional content throughout the year or during the anniversary month. Make sure to leave room for unplanned content while planning. Using apps for automated social media posts at this stage will not be amiss.
Now that we have familiarized ourselves with the anniversary planning process, it is time to look at a few ideas for the celebration.
Ideas For Business Anniversary
When it comes to business anniversaries, think about ways to use the excellent opportunity it provides to promote your business instead of throwing one big generic party. Look at several alternatives for a party. Not that you should ignore the party altogether.
1. Anniversary Logo
A company's logo is identifiable with its reputation, and a well-known company is known by its logo. You cannot take any such change to the company's identity lightly.
For a branding refresh, you can use a significant anniversary like the 40th or 50th anniversary. Updating branding makes a lot of sense when a company's been around for almost half a century.
2. Host A Company-wide Event
When it comes to anniversaries, you can not only think about hosting a party but a company-wide event. These anniversary events can be a whole-day affair or spread throughout the week.
Get your employees involved in planning the anniversary event. Brainstorm ideas and select the best or shortlist a couple to spread out through the month. The anniversary events can be anything from organizing a weekend getaway for the whole office to just a party celebrating the company's achievements and acknowledging the employees' efforts.
If there is an event in the same month as your anniversary, you can think about sponsoring the event. Organize your promotion efforts so that they culminate within the month. Make sure that the event organizer promotes you as well.
3. Company Trivia Game
Creating a company trivia game is an excellent way to get to know each other and bond over shared company knowledge.
Host a trivia night with your employees, divide them into teams, and have them compete to see which team has the company's best knowledge. To up the stakes, offer fun prizes for the winning team, such as customized gift hampers or a bottle of champagne.
Recommended Article: 10 Fun Games In Office Which Promote Teamwork
4. Curate And Share Exclusive Content
The key to marketing is getting your customers interested in your product by producing interesting content to attract an audience. This anniversary curates exclusive content using your company's inception at its base.
Blog posts detailing your business journey will let your existing customers and business partners know more about you. This is also a good way to attract new clients.
Any release of new products or major updates on your existing product will also give you more exclusive content to promote this anniversary.
Regular social media posts and email updates to clients and partners are a great way to get your content out and noticed.
5. Honor The History/Story Of Your Progress
Review and catalog your company's assets over the years. Go through your old storage cases for photos, old brochures, campaigns, etc. Send a survey to your past and current clients, asking them to share memorable stories. Interview some of your first or longstanding employees. Then share what you've gathered!
6. Incentivize With Rewards
To have a happy and productive workplace, the appreciation of one's employees is essential. Employees appreciate the recognition that shows the company values their contributions. One recent employee recognition survey by Achievers found that respondents mentioned interesting work (74%) and recognition and rewards (69%) as the top factors that keep them at their current employers.
At Vantage Circle, we understand the importance of recognition as an incentive for retention. Appreciating your employees has never been easier with Vantage Rewards, which allows you to appreciate and reward your employees with the utmost ease.
Get onboard with Vantage Circle for the best Rewards and Recognition Experience Schedule A Free Demo Today
7. Honor Your employees
The years of service by an employee need to be celebrated. These years are a sign of loyalty and consistency. Awarding long-term employees with service awards shows your appreciation for their loyal services.
With Vantage Circle's newest update, you can now convey warm wishes and share photo memories with your colleagues in the form of our new Service Yearbook feature. This feature emails peers to notify them of their colleague's upcoming service anniversaries. They can then add their thoughts and pictures, compile them into a shareable booklet, and send them to the employee celebrating their anniversary.
All these exclusive benefits for the employees are not just for the employee's service anniversaries but can also be used for business anniversaries. Think about compiling a business yearbook with all the achievements of your employees and organization listed chronologically. This will give you a clear picture of the company's progress and your employees' progress.
Learn more about employee Rewards and recognition with Vantage Circle Schedule A Free Demo Today
Conclusion
Business anniversaries, like any other, are occasions for celebrations, and these celebrations are not just for mingling but excellent marketing opportunities. Use this opportunity to promote your business and appreciate all those who have been part of your journey so far.
A dreamer and an idealist in a long-term relationship with food and sleep, Lopamudra is more than thrilled to be part of the marketing team at Vantage Circle. When she is not in the vicinity or thinking about food, you can find her curled up in a corner with a good book and music. For any related queries, contact editor@vantagecircle.com.
